Terms of Service

Authenticity Mark LLP (UEN T26LL0801L), 60 Paya Lebar Road, #06-28, Paya Lebar Square, Singapore 409051 — operator of tell.sg. In this document "we", "us" and "our" mean Authenticity Mark LLP.

Last updated: 18 August 2026.

These terms come in two parts, because the platform has two kinds of user. Part A is for organisations that rent boxes. Part B is for senders, who have no account and sign nothing — their part is short on purpose.

Part A — Organisations

1. The service

We provide anonymous message boxes: a page at a tell.sg address where people can write to your organisation without identifying themselves, and a console where your team reads and replies. Plans, prices, and per-plan limits are as published at tell.sg/business.

2. Platform rules that override your configuration

Some behaviour is the product, not a setting, and you cannot alter it by configuration or by asking:

  • Every box carries the platform's anonymity statement, which links to our threat model.
  • If messages sit unread beyond the published threshold, the box page says so — without counts or dates — until you catch up.
  • Case access is recorded (who on your team first opened a case), and deletion runs through a safety window with an audit record no one can edit.

If these constraints do not fit your intended use, do not rent a box.

3. Your responsibilities

You are responsible for how your organisation handles what it receives: investigation, response, escalation, record-keeping obligations under any law that applies to you (including, where applicable, workplace grievance handling requirements). We provide the channel and the records; we are not the investigator, and we do not review case content in the ordinary course of operations.

You must ensure the people you seat on a box are authorised to read what it receives, and remove seats promptly when people leave.

4. Verification and your name

Display of your registered name and UEN on your box requires verification — by a nominal bank transfer from an account held in your registered name (refunded after the match), or by in-person verification by our staff where we onboard your organisation directly. The name displayed is the registered name, not a name you type. Name display is an entitlement of paid plans: on the free plan a verified name is not displayed, and it returns without re-verification when the box is on any paid plan. Your readable address keeps resolving regardless of plan, so a poster carrying your box's primary link keeps working whatever plan you are on.

We may withhold or withdraw a displayed name where the underlying registration lapses, where verification was obtained by deception, or where display would assist impersonation. We will tell you if we do.

5. Fees, trials, renewal and refunds

Prices and currency. Plan prices are published at tell.sg/business and are charged in Singapore dollars (SGD). Prices exclude any taxes that may apply. We may change prices, and will give at least 30 days' notice before a change affects a plan you are already on.

The trial does not become a charge. New organisations include a 30-day trial of the Standard feature set with no payment method required. We email the administrators ten days, five days and one day before it ends. At the end of the trial the organisation moves to the free plan. It does not convert to a paid plan, and we do not ask for a card in order to start one — so there is nothing to cancel to avoid being billed.

Renewal. If you choose a paid plan, it is charged in advance and renews automatically — monthly or annually, whichever you selected — until you cancel. Each renewal is charged at the price published for that plan at the time of renewal.

Changing plan. You can move between paid plans, and between monthly and yearly billing, from the console. Moving up takes effect immediately: we credit the unused part of what you have already paid against the new plan and charge only the difference, so you are never charged twice for the same days. If that credit is worth more than the change costs, we hold the balance and draw it down against your next payments — we do not refund it, and none of it is lost. Moving down takes effect at the end of the period you have already paid for: you keep the plan you are on until then, and the lower price applies from your next renewal. If a smaller plan would not fit your organisation — more boxes or more console users than that plan includes — we ask you to reduce them first rather than choosing for you which to remove. This applies to moving to the free plan as well, which you can do from the console at any time: it stops the next renewal and keeps everything open.

Refunds. Fees already paid for the current period are not refunded when you cancel; your plan simply continues until the end of the period you have paid for, and the box then moves to the free plan. There are two exceptions. If we charge you in error — a duplicate charge, a charge after a valid cancellation, or a charge at the wrong price — we refund the difference in full. And if we withdraw the service, or materially fail to provide it for a sustained period, we refund the unused remainder of your period. Ask at support@tell.sg; we would rather settle a disputed charge with you than through your card issuer.

How to cancel. From the console, at any time, without contacting us — see §6. Cancellation stops the next renewal; it is not a request we have to approve.

When a paid plan ends — by cancellation, non-payment, or trial expiry — your organisation moves to the free plan rather than expiring: open cases stay reachable, and you keep your main box, which is on every plan. What changes on the free plan is published on the pricing page — including additional boxes, which the free plan does not include: a box your plan no longer covers stops accepting messages and tells anyone who reaches it so. Nothing is deleted, and moving back to a plan that includes more boxes restores them exactly as they were.

Free boxes and inactivity. A free box stays open for as long as someone on its team signs in to the console at least once every 12 months — one visit is all it takes, and any team member's visit counts. If nobody has signed in for 9 months we email the box's administrators, and again at 60 and 30 days before the deadline. A box that reaches 12 months without a visit is closed: it stops accepting new messages and its page says so, but nothing is deleted — signing in at any point reopens it exactly as it was. A box that stays closed this way may eventually be deleted (with its registered name released for reuse) where there is a genuine need, such as the name having been reassigned by ACRA to a new business; any such deletion follows §6's safety window. Paid boxes are never closed for inactivity.

6. Cancellation, wind-down, deletion

You may cancel from the console at any time. On cancellation you choose between a wind-down (the box stops accepting new messages but stays readable for 60 days, so open conversations can finish) and deletion. Deletion is executed only after a notified safety window, during which the box's own administrator can cancel it — and that veto is final, including against the account owner. Deletion is permanent and leaves per-case tombstones so returning senders are told the truth.

7. What we are not liable for

To the maximum extent permitted by Singapore law: the content of messages is written by senders, not by us, and we are not liable for it — including messages that are mistaken, defamatory, or malicious. You accept that an anonymous channel can receive bad-faith reports and that assessing them is your responsibility. Our aggregate liability for any claim arising from the service is capped at the fees you paid us in the twelve months before the claim arose. We do not exclude liability that cannot be excluded by law.

8. Suspension and termination by us

We may suspend or close a box used in breach of these terms or the Fair Use Policy, used for a purpose other than receiving genuine feedback intended to be read, or where required by law. Where practicable we will warn you first.

9. General

These terms are governed by Singapore law, and the Singapore courts have exclusive jurisdiction. We may update these terms; material changes will be notified to the account email with reasonable notice before taking effect. If part of these terms is unenforceable, the rest stands.

Part B — Senders

You do not need an account, and these terms do not require you to identify yourself — nothing does.

  • Your passphrase is the only key to your conversation. We cannot recover, reset, or look it up. If you lose it, the conversation is closed to you permanently.
  • The organisation controls its box. It can reply, close a case, delete a case, or close the box. If a case you wrote is deleted, entering your passphrase will tell you so plainly.
  • Write lawfully. Do not use a box to threaten, harass, or deliberately deceive, and do not submit content that is illegal to possess or distribute. The Fair Use Policy applies to you as well.
  • Honesty about limits: what we hold, what we can be compelled to disclose, and where anonymity ends is documented in our threat model. Read it before sending anything whose consequences worry you.