Shopfronts
They don’t complain.
They just
don’t come back.
The customer who got a warm drink from your fridge told two friends and a review site — everyone but you. Your part-timer watched it happen and said nothing either; they need the shifts. A counter card with your name on it catches both, before either version goes somewhere you can’t answer.
The review you never got to answer
A one-star review is anonymous feedback too — just published, permanent, and read by you last. This is the same message, arriving privately first, with a reply channel attached. What that does and doesn’t fix ↓
What stays quiet
Four things you’re the last to hear.
The hygiene thing
The smell near the chiller, the pest by the storeroom. Customers notice, wince, and spare you the awkwardness — until one of them doesn’t, publicly.
The rude interaction
Nobody complains about rudeness to the person who was rude. They pay, leave, and the counter never hears about the counter.
What staff see
Till shortcuts, stock going missing, the freezer that keeps tripping overnight — visible to the part-timer who won’t raise it to whoever writes the roster.
The drifting regular
Something changed — the portion, the price, the new recipe — and the regular who noticed didn’t say. Their absence is the only feedback you got.
Anonymous doesn’t have to mean one-way
Told privately. Fixed by Saturday. Reply waiting.
This exchange is invented, for illustration. No real box, sender or shop appears in it.
Your drinks fridge hasn’t been cold for a few days — the yogurt drinks were warm again today. Didn’t want to embarrass the auntie at the counter.
Thank you — you’re right, I checked after closing and the compressor is failing. Technician comes Saturday. I’ve moved the dairy to the back chiller tonight.
Fixed as of this afternoon, and I cleared out this week’s stock to be safe. Thank you for telling me instead of just not coming back.
The sender never wrote again — most won’t. The reply is waiting whenever they check, and the fridge got fixed two days after a stranger decided to say something instead of shrugging and buying elsewhere.
How it runs at a shopfront
A counter card, scanned after they’ve left.
The card sits by the till and the poster near the entrance — but the message gets written at the bus stop, or that night at home. Nobody complains standing at your counter; the box works precisely because they don’t have to. Print the address on the receipt too, and the customer who left annoyed carries the channel out with them. For staff, a card in the back room says the box is theirs as well.
Who reads: you
One named login, yours, read on the bus home. No dashboard to learn, no team to configure — a box, and the person the shop already runs on. When you add outlets and managers, seats and labelled boxes are there.
And what staff see is often about whoever writes the roster. Every seat reads every box, so that report can go to a private box instead — only the custodians you name open it, and the manager it is about is not one of them.
Your customers’ languages
English, 中文, Bahasa Melayu and தமிழ் are available on every plan — enable the ones you can answer in, and the page follows the sender’s choice among them. The uncle who wouldn’t write a word of English feedback will tell you exactly what’s wrong with the laksa in the language he thinks in.
What it asks of your week
The digest chases only what nobody has opened; reading is enough. Leave messages unopened for over a week and your box page says so to anyone who scans — “Messages to this box have been waiting unread for over a week.” Which is also why a customer believes the box is real and not a suggestion slot over a bin.
Evidence, without the metadata
The photo of the wobbly table or the receipt arrives as evidence, rebuilt pixel by pixel first — so the file carries nothing about whose phone took it, and your part-timer’s photo of the tripped freezer can’t be traced to their shift.
Reviews
Upstream of the one-star review.
Why a stranger scans it at all
Singapore has spent years teaching people not to scan a QR code with no name on it. The page behind your card shows your ACRA-registered name and UEN — the same check-the-name reflex as a PayNow transfer — which is what makes a customer willing to write to a code on a counter.
What this doesn’t do
It doesn’t remove reviews, intercept them, or ask anyone for a good one. People who want to review you still will.
It changes one thing: the person with a problem has a private place to put it first — and a shop that answers there tends to be worth writing to again.
Reasonable objections
What owners ask us.
I don’t have time to read feedback.
The box asks less of you than the problem does. The digest chases only cases nobody has opened, opening one is enough to keep the box healthy, and a slow week is a quiet digest. Compare that with the time a public one-star review takes — found late, answered in public, argued about at the till.
My customers won’t scan a QR code.
The scam-wary ones won’t scan a nameless one, and they’re right not to. Your card opens a page carrying your registered name and UEN — the check-the-name reflex Singapore already has. Some still won’t scan, and that’s fine: the ones who do are exactly the ones who were leaving silently before.
Won’t staff use it to complain about me?
Hopefully — the alternative is that they complain about you to each other, or to your next hire during handover. A shop is a workplace too, and the roster, the aircon and the way someone was spoken to are exactly what a part-timer will never raise face to face. If that becomes the box’s main use, you didn’t have a feedback problem — you had this one.
The rest — abuse and rate limits, what happens if you stop paying, who can see what — are answered honestly in the questions everyone asks.
Pricing
What an anonymous customer feedback box costs.
One shop, your name on it
Lite, S$12.95 a month — your ACRA-registered name and UEN on the page, one login, one counter card. For most shopfronts this is the whole product.
Outlets and managers
Standard, S$29.95 a month — a labelled box per outlet so you know which counter the message came from, and a seat per manager, each replying in their own name. Every seat reads every box unless you make one private.
Not sure yet
Open a free box today and tape the card up this week. Anonymous dialogue, all four languages and the full protection set are on every plan, free included.
Rather see it with someone? Book a ten-minute demonstration.
Boxes hang in other places too: workplaces, estates & MCSTs and schools — or see all use cases.